how to promote youtube video online

promote youtube video

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So, you’ve created a new music video. Now what?

Many artists love the creative process and hate promotion. And, let’s be honest here. The part you hate about promotion is having to talk to people, am I right?

But engaging the creative side of your brain while making your music video and not tapping into your creativity while you’re promoting is a mistake. Why? Because promotion could be – and should be – an extension of your creativity.

So, here are several powerful ways to promote your music video on YouTube and online.

Share Your Video

There’s a little “Share” button beneath every YouTube video. That much you may have noticed. But here’s something you may have missed. When you click that button, there’s a list of sharing methods and social networks that pop up.

If you’ve ever wondered what social networks YouTube prioritizes for video rankings, you’ve just found them. This is as good as being handed a list from someone who works at YouTube saying, “here’s what we look at when deciding which videos get more attention”.

So, use these sharing methods to get your video out there. Here’s how.

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Embed It

Embed your video on your blog or website. Ask your friends and fans to do the same. Share it with industry contacts or bloggers you know and ask them if they’d be willing to embed it and talk about it on their blogs.

Note: When contacting industry people, as much as possible, get in touch with those who already cover new music in your style on their blog or website.

Add It To Mix

Adding your video to Mix probably won’t do much. But YouTube seems to consider it important. So, add your video anyway, and if possible, get your friends and fans to do the same. That will make a bigger difference.

Pin It

Pin your video to a pinboard on Pinterest. There are plenty of people on Pinterest, and if your music happens to appeal to the type of people already on Pinterest, your video could catch fire.

Share It On Facebook

It sucks that Facebook is beginning to deprioritize YouTube videos and external links. So, the best way to promote your videos on Facebook is by uploading them to the platform directly.

Still, that shouldn’t stop you from sharing your YouTube video on Facebook. Don’t forget to share it on your personal profile(s) as well as your fan page too.

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Share It On Google+

I’ve heard many marketers and experts declare Google+ a “dead space”. First, that’s an insult to its 395 million some odd monthly active users. Second, I don’t care what anyone else says. So long as Google and YouTube consider it important, you should be using it to promote your videos.

So, don’t forget to share your videos on Google+. If you have several Google+ accounts, share your video on all of them. Also, tag anyone you know who appeared in the video. Get them to plus, comment and share the video.

Tweet It

Twitter’s gone, right? Well, no, it isn’t, and plenty of people are still active on the platform – 330 million monthly users to be exact.

Anyway, don’t be afraid to tweet the release of your video multiple times. There’s no “protocol” or “etiquette” here so long as you aren’t outright spamming your followers with the same message over and over. Trust me – no one is seeing all your tweets.

How To Promote Your Video On Youtube And Online – Final Thoughts

Ultimately, there is no magic formula for getting more views on your video. There are certain things you can do to ensure its overall success, but beyond that there are no guarantees.

So, create a marketing plan and stick to it. Make a checklist of all your activities so you can easily duplicate it every time you publish a new video online. Stick to your process and adjust it as necessary.

If you remain consistent in your efforts, you should be able to grow your following and get more views on your videos.



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